Problem… – Chelsea FC was only acquiring in between 3% and 9% of the targeted traffic to their site from search engines, when it engaged iCrossing in the summer of 2009. – Chelsea FC also wanted to acquire a higher share of the Chelsea visitors offered globally in search and social networks, and increase the person volumes engaging with them on its very own web properties. – Digital advertising company iCrossing was challenged with creating an improve in visitors to the web site, as nicely as bettering the degree of engagement of Chelsea customers by creating a new strategic framework for Chelsea’s on the internet presence.
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